About Intrinsic Spring

Better Lives, Better Business, Better World.

The Intrinsic Ecosystem

Intrinsic Spring is the practical engine of the Symbiotic Business philosophy — the place where ideas become tools, and tools become capability. Built on the principles of ecological balance, human agency, and sustainable value creation, Intrinsic Spring translates the wider Intrinsic Ecosystem into everyday action.

 

Every product, guide, and workflow here serves one purpose: to help people build systems that work with their environment, not against it. Symbiotic Business provides the worldview. Intrinsic Earth provides the knowledge. Intrinsic Spring delivers the tools that make the philosophy real.

 

The Intrinsic Ecosystem brings together the full landscape of knowledge, values and opportunity that shape modern sustainable living. It connects Intrinsic Spring, the Intrinsic Earth Network, and the Symbiotic Business philosophy into one coherent framework — a joined‑up way of seeing and acting in the world. Through shared insight, practical tools, and global collaboration, the ecosystem helps people and organisations navigate transformation with clarity, purpose and regenerative impact.

The Bridge Books

Read all about it!

The Intrinsic Spring platform is built on a body of work that defines the new landscape of knowledge, values, and opportunity. These books form the backbone of the Intrinsic Ecosystem — providing the theory, the worldview, and the practical pathways that guide everything we do.

  • Intrinsic Sustainable Development: Epistemes, Science, Business and Sustainability – Establishes the joined‑up reality revealed by modern science and shows how sustainable development must evolve to match it. On Amazon.

  • Intrinsic Capability: Implementing Intrinsic Sustainable Development for an Ecological Civilisation – Explores the human, organisational, and societal capabilities needed to thrive in a multi‑value world shaped by global transformation. On Amazon.

  • Symbiotic Business:: A Reality Check for Boardrooms, Business Schools and CitizensThe newest and most practical volume, a blueprint for businesses that create regenerative value by working with, not against, their environment. On Amazon.

Together, these works provide the intellectual spring that feeds our tools, our community, and our mission: Better Lives, Better Business, Better World.

THIS IS INTRINSIC SPRING

Intrinsic Spring is the voice for a collaboration of peoples that locates and drives high-impact innovations for Better Lives and Better Business. With members drawn from around the world, Intrinsic Spring is a unifying and informative force within the global transformations that are setting new standards for the Good-Life, Business Success and Sustainable Development.

Intrinsic Spring is open to all.

It is led by Frank Birkin and Zeng-Wei Yuan & supported by friends and colleagues

Intrinsic Spring Ecosystem

We all draw from the spring

Intrinsic Spring is underpinned by three principles: 

New Knowledge

There is a new foundation for knowledge underlying everyday experience & now identified by science – it is a joined up world

Goals and practices need updating in this new Reality

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New Values

Our Values define us & create the world we occupy – as Knowledge changes so do Values

Major Global Institutions are driving a Multi-value Transformation

in Businesses, Development and Everyday Life

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New Opportunities

When Knowledge and Values change
Worldwide there will be winners and Losers

We see Change as Opportunity to support your Personal and Business Transformations

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INTRINSIC SPRING FOUNDING MEMBERS

Dr Olga Cam,
Environmental Accounting
& Sustainability Education,
Sheffield University, UK.

Natalia Welch,
Entrepreneur,
CEO Pura Panela
& Loro Crisps
Sheffield, UK.

 

Professor Zeng-Wei Yuan
President Lishu Institute of Ecology,
Nanjing University, China.

Jane (Liu Zhen),
Counsellor,
Beijing, China.

Nick Birkinshaw,
CEO Habitat Works,
Habitat management, wetland
creation & aquatic ecology,
Sheffield, UK.

Dr Mónica Ramos-Mejía,
Sustainability Innovation,
Pontificia Universidad
Javeriana, Bogota,
Colombia.

Dr. Wei Zhang

张薇

Researcher 

Finance & Economics

Dr. Yiren Wu

吴祎仁


Teaching Associate

Sustainable Marketing

 University of Sheffield

Frank Birkin


Emeritus Professor


Accounting for Sustainability


University Sheffield

Dr Ann-Christine Frandsen,
Multiple-Value Accounting,
University of Birmingham,
UK.

Dr Collins Makunda,
Built Environment &
Design, University of
Nairobi, Kenya

Lili

Lily Tu,
Financial Consultant,
Shanghai,
China.

Maria Maria-Teresa Speziale,
Management Accounting
& the Collaborative City,
Bologna, Italy.

Dr Veronica Broomes,
Sustainability Consultant & Entrepreneur,
Sheffield, UK.

Michael McGrath,
Director Stena Mettal,
Gothenburg,
Sweden.

Andressa Schröder,
Arts, Aesthetics &
Cultural Sustainability,
Berlin, Germany.

Dr Lien Monkhouse,
Ethical Marketing &
Vietnamese Cultural
Sustainability,
University of Sheffield,
UK.

Dr Madlen Sobkowiak,
Social & Environmental
Accounting, Ocean
Stewardship, University of
Birmingham, UK.

Jingjing Yu,
Multi-Value Accounting
and Education,
Zhongkai University,
Guangzhou, China.

Dr Tamara Oakes,
Collaborative Business
Models,
University of Twente,
Netherlands.

Dr Hua Chen,
Sustainable
Development,
Nanjing University,
China.

Dr Fan Mingyue, Social
Media & Business
Intelligence, Jiangsu
University, China.

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