Naturbeads
What if the tiny plastic particles in your face wash, your foundation, and your shampoo could be replaced with something that simply disappears – not into a landfill, not into the ocean, and definitely not into our food chain, but back into the natural world? What if something that currently accumulates in our blood, our lungs, and our food chain could be swapped for one made from trees, that biodegrades completely once it has done its job? What if all of this was possible without reformulating the product or sacrificing the texture customers love? This is what Naturbeads have built. Naturbeads is a Bath-based materials company, spun out of the University of Bath in 2018, that produces cellulose microspheres to replace plastic microparticles in cosmetics,







